Preface

Presenting the
Business Plan Book


List of content






Preface

"THE BUSINESS PLAN - Handbook for SMEs and Entrepreneurs" is a topical collection of articles about the issues and decisions which start-ups and SMEs are facing.

The aim of the book is to give these decision makers an essential help in making decisions. The literature in the area is typically characterized by being very introductory, broad and not deep enough and not at all adapted to the conditions on the Danish market.

We want with this handbook to give a deeper description of the crucial areas, which are important to address for the company, for example when new business areas are included.

The descriptions are in chapters which can be read independently as each chapter deals with a well-balanced subject. The chapters are written by practitioners having their ears to the ground. It often means that the authors have the field of their writing as their area of responsibility and, therefore, have current knowledge of the field. It makes their writing exact, up-to-date and practical.

The principal idea with "THE BUSINESS PLAN – Handbook for SMEs and Entrepreneurs" is that a leader of an SME or a start-up has to make a business plan to be able to work systematically and coherently - for him and for the investors, which his company has to communicate with for getting startup capital or capital for growth. In this communication process a business plan is a necessity.

The most important thing in planning is the process, where the plan is worked out. Here questions are asked, clarified, formulated, calculated, and decided until the plan is coherent. Every company needs such a process – also a SME, which often does not intend to allocate resources for the planning process. The company will then fare more or less blindfolded and that can be disastrous, if external factors demand it to make decisions. In such cases the decision maker is not clear of what his strategic action room is.

The chapters of the book are organized around the structure of a business plan. An introductory chapter, therefore, gives an overall description of the business plan and its content. The following chapters deal with issues within the main sections of a business plan. This structure secures that the book becomes as practical as possible.

The book caters for:

  • Start-ups
  • Newly established companies in the establishment and growth phase
  • Small- and Medium Sized companies (SMEs)
  • Students at business schools, business colleges, technical colleges and courses within innovation and entrepreneurship
  • Business advisors (lawyers, accountants etc.)

The book is an updated guide for working out every single main subject in a business plan. With this book every business owner, who plans to establish a new company or expand his company get relevant advice for making a business plan.

We thank all who have contributed to this book for their enthusiasm, insight and good will.

Jørgen Mads Clausen

CEO, Danfoss

August 2003






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